Twilio now supports Branded RCS Business Messaging, which allows businesses to display their name, logo, description, and other brand details when communicating with customers. This creates a more trusted and recognizable experience, which can lead to higher engagement and greater credibility.

Unlike traditional messaging, Branded RCS Business Messaging operates through a distinct communication channel and is not tied to standard phone numbers. Instead, businesses are registered directly with carriers through providers such as Twilio.

It would be extremely valuable for Missive to support RCS Business Messaging so that business users can take advantage of this new Twilio offering and provide a more professional, branded messaging experience to their customers.